Wishbhone: Innovative Product-Packaging Integration

Creating a Hero Status for Products

PACKLAB, a renowned design team, has revolutionized the concept of product packaging with their innovative design, Wishbhone. This design showcases the integration of product and packaging, elevating the product to a hero status. The packaging has received rave reviews from buyers and distributors worldwide, making it a game-changer in the industry.

What sets Wishbhone apart is its intelligent one-piece structure. The packaging folds in on itself, creating a unique display case that gives the illusion of the product floating effortlessly. The die-cut hole provides an inner slot mechanism that securely holds the product in place. This design not only protects the product but also adds value to it, making it stand out in a competitive retail environment.

One of the strengths of Wishbhone lies in its simplicity and functionality. The packaging has been meticulously designed to ensure it works effortlessly, making the product the center of attention. The hidden euro hook provides an additional retail function, but it can be concealed to give the product a premium look in high-end retail environments. This design approach transforms the product from a commodity to a visually striking item.

Environmental sustainability is another key aspect of Wishbhone. With its use of a single sheet of 0.25mm APET plastic film, the packaging sets an example for the electrical goods and accessory market. It showcases how a product can be protected and promoted while reducing materials. By fully understanding the retail environment and exploring the material's qualities, PACKLAB has created a design that is both functional and environmentally conscious.

The design of Wishbhone is a testament to reductionism and honesty. Minimal graphic design is needed, as the product itself is visually strong. The focus is on showcasing the product's functionality and creating a clear presence and visual impact. This design philosophy aligns with the client's needs and ensures that the product takes center stage.

Wishbhone is made using 0.25mm APET plastic film, which allows for the seamless integration of the product and packaging. The packaging's structure is carefully crafted to provide maximum protection while maintaining a visually appealing display case.

Wishbhone, designed by PACKLAB, has garnered recognition in the industry. It was awarded the Bronze A' Design Award in 2014 for its outstanding and creatively ingenious design. This accolade acknowledges the design's contribution to quality of life improvements and its incorporation of best practices in art, science, design, and technology.

Image Credits: Juho Viironen